Simple. Natural. Nourishing?

You may have seen these three words on my soap label, website or social media. I talk briefly about "simple" and "natural" here , but...

Loni Searl

Apr 21, 20212 min read

What Does “Natural” Mean in My Products?

"Natural" can mean different things to different people. Add to this the greenwashing so many companies do to encourage more sales, and...

Loni Searl

Mar 25, 20212 min read

Launching Searl Soap Company has been quite a few years in the making. In 2006, I watched a shocking documentary and was handed the...

Eco-friendly, zero-waste home and body care products handmade by Loni Searl that are both good for you + good for this planet we call home!